Toy release new video for Mechanism

Releasing their fourth studio album Happy In The Hollow on Friday January 25th TOY have shared the latest release from the long player, Mechanism. Happy In The Hollow will be the band’s first release for new label Tough Love Records and was recorded at the their own home tape studios and mixed at Dan Carey’s Studio B in South London, the new album was entirely produced and mixed by the band.

 The vinyl pressing of the album is available in several different variants – the first, only available via the Tough Love webstore, includes a bonus 12″ featuring remixes by Sonic Boom and Cosey Fanni Tutti and is limited to 300 copies. The second is in conjunction with the Dinked indie store collective, and features alternative artwork and a ‘secret 7″‘. Finally, a third version will be available exclusively from Rough Trade, and features an alternative ‘secret 7″‘.

Formed in 2010 by Tom Dougall (vocals / guitar), Dominic O’Dair (guitars), Maxim Barron (bass / vocals), Max Oscarnold (synths / modulations) they were joined in 2015 by Charlie Salvidge (drums / vocals). Earning a reputation as a band of integrity, virtuosity and taste, TOY’s sound is embedded in the underground tradition, yet distinctly their own. Releasing the acclaimed albums Toy (2012), Join The Dots (2013) and Clear Shot (2016), they have toured everywhere from Serbia to China.

Maxim Barron said of the process:

“Each song was a blank canvas,” says Maxim. “Producers inevitably develop their own patterns over time, right down to certain drum sounds. We were starting from scratch and it felt very creative as a result. It’s an album we feel deeply connected to”

 Finally, having recently played a packed-out show at the Shacklewell Arms in London, where they premiered a number of the new album tracks, the band have announced a run of headline UK shows in the new year.

Happy In The Hollow is released January 25th and can be ordered here.

Connect with TOY

Tough Love Records

Official Website



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