LIFE show some Moral Fibre with new video

With the Hull outfit’s latest single Moral Fibre gaining a playlist slot on BBC6 6 Music, together with plaudits from the likes of BBC Radio 1, Radio X, NME Radio, DIY, Dork, Gigwise and more, LIFE have released a new video to accompany the track.

An anthemic and frenetic slice of art-punk laced with sardonic and irreverent lyrics, Moral Fibre is the first single to be taken from the bands highly anticipated new album. Produced by Luke Smith (Foals) and mixed by Claudius Mittendorfer (Parquet Courts), the band hone in on a bigger and more focused sound.

“Moral Fibre is a stinging and frenzied shut up and step aside – a tongue in cheek reflection on the music industry, that beige scene, those that pimp poverty from Mummy’s detached house, those that trade in fair-trade cocaine and those that preach behind their keyboard. I’m taking the piss, but I’m deadly serious!”

Mez Green

In the band’s independent DIY spirit, the video was directed and produced by the band themselves with the help of local filmmaker Josh Moore. Speaking about the video, frontman Mez Green says, “Entering the surreal world of Hull artist Anna Bean we chose to reflect on when we lived and dined as the ants that took the sugar mountain from an empire built on Teletubbie colours and 70s shit-disco. Once again re-uniting with our friend behind the lens Josh Moore we present to you a piss-take of a piss-take that’s a little bit tongue and hella-lot of cheek and a ton of pissant. Shot in Hull and shot for fun let Moral Fibre get in in your bones. Respect your community.”

With a reputation for a strong community ethic, clever wordplay and energetic performances, it’s unsurprising LIFE were asked to accompany IDLES on the European leg of their tour. Debut album Popular Music made it onto BBC Radio 1’s best albums of the year list and gained multiple playlist adds on BBC6 Music. LIFE were also picked by the likes of DIY, Metro, So Young and Fred Perry Subculture as their ‘Ones to Watch’ at the start of last year and Steve Lamacq praised the band for being “…weirdly uncompromising and addictive” when placing lead single In Your Hands in his best of the year list.

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